
Of course, there are times when you ARE presenting to your industry and the acronyms will not be lost in the mix – be mindful of this, as again you don’t want to “dumb it down” when it is not necessary! IOW (in other words!) think about this when you deliver Your Perfect Property Pitch in different scenarios to different prospects and different audiences KISS Keep it Simple, Stupid. At the end of the day, we all need each other. If the acronym represents a number of things, could this throw Your Perfect Property Pitch way of course? Do you see the power of not using industry specific acronyms and terms in your Perfect Property Pitch? We can keep this movement going by talking to each other, asking questions and really listening. If they are not common – what other things does your acronym mean? Google this to find out! A South African renting a property would be dumbfounded at the word – as in South Africa a BOND is the equivalent of an Australian Mortgage! Do you use acronyms or industry specific terms when delivering Your Perfect Property Pitch?Īre they common acronyms / terms or are they industry specific? In Property there are terms such as ATO, which means Australian Tax Office, HOWEVER the same acronym in aviation means Aircraft Training Organisation! Spot the difference!!!!Įven WORDS can have different meanings… In Australia a BOND is paid as an assurance that the tenant will not breach the conditions of tenancy and upon vacating will leave the premises in a state of good repair and order. Let’s look at an example: we all know CIA means Central Intelligence Agency, for someone who doesn’t know what CIA means there are 2 things that will likely happen when you include this in your \ pitch – either the prospect will stop listening, OR will spend the next 10 seconds trying to figure it out! Of course, CIA is an easy example! It is so easy to use acronyms when delivering your pitch! Although acronyms and industry terms speed up communication, they can also slow down understanding! Have you ever listened to someone deliver their elevator pitch and thought afterwards “What do they actually do? I am ITD (In the dark!)
